GRASPING THE ROLE OF A UX DESIGNER AND PRODUCT DESIGNER

Grasping the Role of a UX Designer and Product Designer

Grasping the Role of a UX Designer and Product Designer

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As the digital era continues to grow, so do the jobs of a UX professional. Working alongside Product Designers, these experts play a crucial role in creating the user experience of products and services.

A UX expert takes care of magnifying customer experience by optimizing the usability and interaction between the consumer and the product. Often confused with the Product Designer role, the two are similar but not identical.

Looked at predominantly in digital products, a Product Designer's role blends concepts from UX/UI Design, graphic design, and user interaction to create a working and visually pleasing design.

A User Experience Designer focuses their work on the user— understanding their needs, likes, and habits through an assortment of research methods. This methodology, referred to as User-Centered Design, guarantees the product is developed with the user's necessities and experience in mind.

The creation of a design guide— a exhaustive set of design standards, components, and principles— is another duty of UX Designers. This collection aids in keeping regularity across multiple products and boosts efficiency.

Prototipagem and usability testing are important steps in the design process. A prototype is a initial version of the product that helps spot potential challenges and areas for enhancement. User testing are then conducted to assess the creation's effectiveness and ease of use.

The understanding and organization of information— called information architecture— helps improve the product's user-friendliness and customer experience.

Finally, feedback from real users— garnered through user research— provides valuable information that aid in refinements and future design evolution.

Tools such as Figma—a vector-based prototyping and design tool—are valuable assets for User Experience Designers, aiding in team collaboration and distributing designs with ease.

In summary, the duties of a UX Designer and Product Designer supply an critical contribution to the creation, evolution, and improvement of products. Through a unique approach, involving design, research, and testing, they ensure to products are user-friendly, meet Pesquisa com Usuários user needs, and efficient.

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